For sellers
Sell your home for more.
The Avenue at SERHANT. doesn't just list your home — we launch it. Cinematic marketing, strategic pricing, and expert negotiation backed by the world's most recognized real estate brand.
The process
Our launch timeline.
From first meeting to closing day — here's exactly what happens and when. Total timeline: 8–14 weeks.
Preparation
Weeks 1–3Strategy session, staging consultation, professional photography, cinematic video, marketing identity creation. Your home is ready to make a first impression that stops people mid-scroll.
The launch
Week 4Coordinated launch across MLS, SERHANT.com, social media, email campaigns, and targeted digital ads. For Signature properties: PR push and media outreach. Maximum demand in 72 hours.
Showings & offers
Weeks 4–6Managed showings, open houses, real-time feedback reporting. Offer review, negotiation, and P&S agreement execution. Every detail handled by our full support team.
Close & celebrate
Weeks 6–14Inspection, appraisal, mortgage commitment, and closing — all coordinated by our transaction team. Kealan leads every negotiation to maximize your net proceeds.
Free home valuation
What's your home worth?
Online estimates miss the mark. Submit your details and we'll deliver a custom comparative market analysis within 24 hours — from someone who actually knows your neighborhood, not an algorithm.
Prefer to talk? (774) 341-4540
Where we sell
Local judgment, town by town.
- Billerica
- Woburn
- Tewksbury
- Wakefield
- Melrose
- Framingham
- Holden
Questions
Selling in Massachusetts, answered.
What does it cost to sell a house in Massachusetts?
The main costs are agent commission (discussed and agreed in writing before anything is signed, paid at closing out of proceeds), the Massachusetts deed transfer tax of $4.56 per $1,000 of sale price, attorney fees of roughly $1,200, a smoke and carbon-monoxide certificate, and recording fees. In our first meeting I walk through exactly what your numbers look like.
How long does selling take from start to finish?
Plan on 8 to 14 weeks total: two to three weeks of preparation, a coordinated launch week, two to three weeks of showings and offer negotiation, and six to eight weeks from accepted offer to closing while inspection, appraisal, and mortgage commitment complete.
How do you decide the asking price?
With a comparative market analysis built from recent nearby sales, adjusted for your street, lot, condition, and timing — delivered as a professional valuation within 24 hours of seeing the property. Online estimates miss the mark because no algorithm has walked your home.
Do I have to fix everything before listing?
No. From curb appeal to Massachusetts compliance requirements, we guide you through exactly what your home needs — and what it doesn't. Your prep plan is built into your custom launch strategy, and every recommendation is weighed against what it returns at closing.
Ready to list your home?
Let's talk strategy. No pressure, no pitch — just an honest conversation about your goals and what your home can do.